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TikTok is introducing a fresh option that enables them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it currently hosts over 1 billion AI-generated clips.

Testing and Rollout

The new functionality is being tested over the following weeks before a global launch. This development aligns with a increase in content created by AI, fueled by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that approximately 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.

Our research shows that a lot of users enjoy content made with AI tools, from computer-generated images to educational videos, and we aim to give people the ability to increase or decrease of that, based on their own choices,” said a platform representative.

Scale of AI Content

TikTok disclosed that there are presently 1.3bn videos on its network labeled as artificially created. Overall, over 100 mn media items are added to the app each day, making clips made by AI a relatively small part of its overall inventory.

User Control Features

Users will be in a position to decrease or raise the amount of AI-generated videos they see by accessing the topic control option in the app and picking the AI content topic. Further subjects that currently be modified under the setting cover news, style, aesthetics, and choreography.

Platform Guidelines

Its rules oblige users to identify “realistic” AI-generated content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any believable artificial content that is without a tag can be deleted under its community policies.

Furthermore, the platform will now add an “AI-made” watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This action is designed to stop users from attempting to evade the labeling process.

Educational Initiatives

TikTok is furthermore introducing a $2m awareness program for professionals and institutions to produce learning resources about using AI responsibly. This project will support educational bodies focused on educating programming and robotics.

Content Safety Approach

TikTok has supported its content review process, amid discussion over intentions to lay off a large number of safety staff in Britain. The company is expected to cut 439 jobs in its trust and safety team in London, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.

A trust and safety lead clarified that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by people. The platform announced a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its automated systems.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”